An early adapter of the new digital era, Seda started one of the first full- service digital agencies of Turkey Cloud Creative Network. She experienced the evolution of web2 and mastered every aspect of digital marketing as well as leadership of a workforce, agile project management, and strategy development, navigating the company for ten years and exited with a successful merger.

​

As a Formation partner, she focuses on creative and digital marketing strategies, social media marketing and user experience design. She is a dedicated learner and experimenter of WEB3 and emerging new technologies.

Zeliha has 20 years of expertise in marketing and growth management. She successfully led teams through a merger with Texas TPG and acquisition by Diageo while building luxury business lines. As CMO of YUMM Brands, she expanded KFC brand across Turkey & Middle East. With an MBA from INSEAD Business School Paris and Harvard Business School Executive Programs under her belt,

 

Zeliha values lifelong education. As a partner in Formation she mainly focuses on FMCG, retail and luxury brands and is passionate about startups.